CASE STUDY QUESTIONS

1. What revenue category(is) do you think needs to be added to the master chart of accounts to

reflect the new economy (how business is conducted) and new technologies?

2. What expense categories do you think need to be added to the master chart of accounts to

reflect the new economy (how business is conducted) and new technologies?

3. If you had the responsibility of increasing revenues, what revenue category do you think you

could realistically increase 20% in one year and how? Think about the possible consequences

(positive and negative) of taking actions to increase revenue- such as selling more tickets incurs

more selling expenses.

4. If you had the responsibility of decreasing expenses, what expense category do you think you

could realistically increase 20% in one year and how? Think about the possible consequences

(positive and negative) of taking actions to decrease expenses--such as reducing salaries

decreasing morale and possibly reducing future revenues.