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Case Study: Rothaermel, F . T . ( 2 0 1 9 ) , NIKE, INC. ( See Case Study Pack ) Case Questions: What
Case Study: Rothaermel, FT NIKE, INC. See Case Study Pack
Case Questions:
What is Nikes vision, mission, and values? Nikes strategic intent is to be a company that stands for something meaningful what does this mean? What are the upsides and downsides of this kind of corporate social responsibility?
Analyze the external environment that NIKE faces by applying a PESTEL analysis. What is your conclusion?
Analyze the industry environment NIKE competes in by applying a forces analysis What is your conclusion?
Identify the top challenges in each of NIKEs internal and external environments and suggest how CEO John Donahoe might address them.
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