Case Study:

Siemens is a technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, Siemens create technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empower their customers to transform their industries and markets, helping them to transform the everyday for billions of people.

Siemens is a German based multinational conglomerate and a focused technology corporation headquartered in Munich and the largest industrial manufacturing company in Europe with branch offices abroad.

Buildings represent 40 percent of primary energy use globally, and energy consumption in buildings is projected to rise sustainably. At the same time increasing resource scarcity, legal risks, and growing operating costs as well as different requirements from different users, are just some of the challenges that need to be taken into consideration when thinking about energy efficiency and sustainable buildings within the Siemens entity. For this purpose, and to transition into a greener company, Siemens shifted their focus toward greener energy alternatives.

The energy market change a lot over the last decades. The integration of renewables is getting more and more important. Modern energy system benefit from renewable sources and integrated storage solutions to achieve an even more ecofriendly energy production. Thats why Siemens decided to renew their energy system. With a set of solutions and components to produce energy from wind, water, sun and biomass, to offer a holistic portfolio for sustainable energy supply.

Siemens Moroccan branch, located in Casablanca, are planning on a renewable energy integration in their energy plan to become a more environmentally friendly company and reduces its greenhouse gas emission share.

You are hired as an energy & financial consultant to help Siemens make the right investment and choose from a list of three different renewable energy technology alternatives.

Requirements:

1^st deliverable

1. STEEPLE offers an overview of various external fields. It is an acronym for Social, Technological, Economic, Environmental, Political, Legal, and Ethical. You can get practical insight into each of these factors that can affect your business. This study is carried out to evaluate and take fitting measures. Provide a STEEPLE analysis of your project.

2. From your STEEPLE analysis, suggest three renewable energy technologies and explain the reasoning behind your choice.

1^st deliverable guidelines:

Upload a PDF file.

2^nd deliverable

Provide a detailed business plan of the three chosen alternatives. Your business plan should include:

1. First installation project cost.
2. Detailed Operating Cost (OC).
3. Detailed revenues.
4. Salvage value.

2^nd deliverable guidelines:

Each of the three alternatives youre planning one valuating should have:

1. First installation cost should have at least 3 main costs
2. OC should have at least 5 main costs:
   1. 1 annual cost
   2. 1 cost occurring every 2 years from the start date of the project
   3. 1 cost occurring every 3 years from the start date of the project
   4. 1 periodic maintenance cost occurring 4 times during the span of the project.
3. Detailed revenue list of at least:
   1. 1 single value revenue.
   2. 1 periodic revenue occurring 2 times during the span of the project.

P.S: - The three projects should have different usage lives to apply the LCM.

- The usage life choice depends on the life time of the chosen technology.

- The interest rate choice should depend on the chosen technology.

Your business plan should be presented in a PDF file, including:

• A detailed business plan statement.
• Cash flows presented in a detailed excel spreadsheet.

3^rd deliverable

• Draw a detailed cash flow diagram for each specified technology.
• Provide a Present Worth based evaluation to check with alternative should be implemented, using 2 methods:
  • Hand solution (using table values)
  • Excel application (using the provided excel formula sheet)