Case Study: Silibus PL

You are a team leader of an admin team working for a Silibus PL which is a training organisation specialising in corporate professional staff development for small to medium businesses.

The company conducted its scheduled annual management meeting.

In the meeting, it was decided that the management would focus on implementing the two (2) areas for the upcoming year to promote sustainability and customer relationships.

Focus area 1: Launching a green campaign

Focus area 2: Integrating customer relationship management (CRM) into its business

You are working as Operations Coordinator in the training organisation.

The management has given you the responsibility to articulate, present and debate ideas for the two (2) focus areas given in the Workplace simulated scenario with the target audience using creative techniques in order to provoke response, reaction and critical discussion.

As part of your appointed role, you have the following responsibilities:

Evaluating the purpose, audience and legislative and organisational frameworks applicable

Identifying and analysing methods to elicit responses from audiences in consultation with others

Identifying challenges to the communication of ideas for mitigation

Researching selected ideas for presentation

Adopting persuasive communication techniques

Participating actively in presentation and critical discussion of ideas

Responding constructively to presentation feedback

Using feedback to further refine developed communication

The management wants you to launch a Green Campaign. They want you to gather, discuss, and debate the green campaign ideas with the staff members. The green campaign will be focused on making the office eco-friendly and efficient.

The green campaign should be focused on:

Starting a sustainability team to raise awareness

Creating monthly green challenges

Opting for sustainable products

Adopting a Double-sided paper policy

Reducing electricity usage

Integrating customer relationship management (CRM) into its business

The management is thinking about integrating customer relationship management (CRM) into its business. The management wants you to gather and discuss the ideas for integrating customer relationship management (CRM) into its business. The management wants you to prepare a presentation that includes the following information about customer relationship management (CRM) and debate on ideas presented with the Supervisor and Customer Service team leader.

How CRM works

Benefits of using a CRM system

Key features of the CRM system

Why should the training organisation integrate CRM into its business?

Implementing CRM Best practice

Training requirements for staff members

Scenario:

As part of your duties you are now required to communicate with stakeholders who include:

Supervisor whose responsibilities are:

Participating in debates and discussions

Supervising and assisting

Reviewing and providing constructive feedback, as necessary.

Assisting with selection or approval of team members to you to complete the project (if required)

Team members and Customer service team leader are work colleagues. Their job role and responsibilities are:

Participating in presentations.

Participating in a healthy and open debate and discussion.

Communicating and collaborating with you for the required activities.

Can you please help me to fill out this template for the case study?

FOCUS AREA 1: LAUNCHING A GREEN CAMPAIGN

Purpose and audience for communication

Advantages and disadvantages of various methods of communication

Organisational or legislative frameworks applicable to communication

FOCUS AREA 2: INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Purpose and audience for communication

Advantages and disadvantages of various methods of communication

Organisational or legislative frameworks applicable to communication