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Case Study: Star Alliance in 2020 1- Issues, key criteria for success and SMART goal(s): Identify 3-5 issues that are facing the Star Alliance and

Case Study: Star Alliance in 2020

1- Issues, key criteria for success and SMART goal(s): Identify 3-5 issues that are facing the Star Alliance and describe why they are issues for the organization. Identify 3-5 criteria that must be met for the Star Alliance to succeed (e.g., profitability) and describe why they are critical to their success. Set your SMART goal(s) for the Star Alliance - what you think the Star Alliance should work towards as per the questions in the "Star Alliance's Response" (on page 9) section of the case?

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