Case Study: Star Alliance in 2020

1- Strategic options and final recommendations:

A- Identify 3-5 reasonable and realistic range of options that the Star Alliance could consider as they work towards their goal(s). Please make sure you compare your options against the baseline of "doing nothing."

B- Decision: provide the best recommendation(s) based on your analysis of the issues, key criteria for success, and SMART goal(s).

C- Provide a contingency plan - how will you manage the risks associated with your recommendation.