The Shipwreck Caf is located in a small tourist community near the seaside of Southend-On-Sea, UK. It has been in business for just two years

The Shipwreck Café is located in a small tourist community near the seaside of Southend-On-Sea, UK. It has been in business for just two years and has developed a solid local customer based made up mostly of pensioners. During the tourist season, the restaurant gets many referrals from various resorts in the area. The owner of the restaurant wants to set some goals so that the Shipwreck Café can move closer to its vision and mission statements: ‘To keep our customers coming back for locally sourced food, attentive service, and a comfortable welcome atmosphere’ and ‘Our mission is to provide customers quality, healthy, organic cuisine with excellent service that exemplifies our heritage in Southend-On-Sea.’ The following information provides additional background on this establishment:

● The chef was educated at Le Cordon Bleu, Paris, and has been chef at several luxury resorts. 

● The local council encourages local businesses to expand.

● Because of housing development in the area, more restaurants are opening in the community.

● There is uncertainty regarding how an increasing housing market will affect things.

● A small influx of popular chain and fast food restaurants could wipe out the market.

● The Shipwreck Café has a small staff.

● The Shipwreck Café can create customized menu selections upon request.

● The Shipwreck Café does not have a lot of information about their competitors.

● The Shipwreck Café has a small, select menu of healthy food, including fish and game.

● Cashflow can be unreliable at times.

● Several pensioners have asked if the restaurant does catering.

Identify and list the strengths, weaknesses, opportunities and threats that the Shipwreck Café may have.

Upon identification of the factors, select three to focus on and develop further.

Strengths

Weaknesses

Opportunities

Threats

Top area to develop further