CASE STUDY TechZone is a leading name in the Australian electronics market, known for its extensive range of cutting-edge gadgets and tech accessories. With a commitment to offering the latest products at competitive prices, TechZone has built a strong presence across Australia, with stores in major cities like Sydney, Melbourne, and Brisbane. In a bid to enhance the shopping experience for tech enthusiasts, TechZone is revamping its online platform, TechHub. The objective is to provide customers with seamless access to a diverse selection of electronics, ranging from smartphones and laptops to gaming consoles and smart home devices. Upon visiting the redesigned TechHub website, customers will discover an expansive catalog of products, complete with detailed specifications and customer reviews. Registering on TechHub grants customers access to exclusive perks and personalized recommendations. By providing essential details such as phone numbers, email address, home address, and preferences, customers receive tailored product suggestions and notifications about upcoming releases and promotions. Whether customers are tech-savvy enthusiasts or casual shoppers, TechHub is committed to providing a seamless shopping experience and empowering individuals to stay connected and up-to-date with the latest technology trends. The platform ensures secure and hassle-free transactions, with multiple payment options. Techhub showcases its intelligence by identifying the nearest TechZone store for customers if they choose to pick up their orders. Alternatively, customers can request delivery by the dedicated delivery teams using TechZone's reliable vehicles. Additionally, customers can leave delivery instructions to ensure their orders are delivered according to their preferences