Case Study: The mobile phone industry

The mobile phone industry case is contained in the two Economist articles, "Battling for the palm of your hand" and "Upwardly mobile".

Link: https://www.coursehero.com/u/file/46387137/Week-8-Case-study-Renfeis-Casepdf/

Article 1:Battling for the palm of your hand

Article 2: Upwardly mobile

https://go.gale.com/ps/retrieve.do?tabID=T003&resultListType=RESULT_LIST&searchResultsType=SingleTab&hitCount=2&searchType=AdvancedSearchFormtPosition=1&docId=GALE%7CA203294221&docType=Article&sort=RELEVANCE&contentSegment=ZONE-MOD1&prodId=AONE&pageNum=1&contentSet=GALE%7CA203294221&searchId=R2&userGroupName=monash&inPS=true

Notes or discuss with this material:

• RBV -Resources based view (Resources heterogeneity and limited resource mobility)
• Corporate strategy (vertical scope/integration or horizontal scope-diversification or geographic scope-international difersification)
• (TC>AC)

Part 1 (Battling for the palm of your hand)

1. A brief idea of research

2. What motives explain the various vertical integration (and disintegration) decisions in the industry?

3. What are some of the risks/dangers arising from vertical integration (and disintegration) as illustrated by the mobile phone industry?

Part 2 (Upwardly mobile)

1. A brief idea of research

2. What motives explain the various vertical integration (and disintegration) decisions in the industry?

3. What are some of the risks/dangers arising from vertical integration (and disintegration) as illustrated by the mobile phone industry?

Part 3

1. Summary of of the mobile phone industry (2 article above) relevant strategic actions/ events
2. Identified strategic theories/concepts
3. Application of strategic theories/concepts
4. Evaluation of your concepts' application