Case Study -- This case study has three parts: Part (1) - Reducing product quality complaints: Maintaining customer experience is extremely high priority for Airlift. Currently, Airlift receives product quality complaints in 5% of all orders which is highly unacceptable. You are tasked with diagnosing the major causes of customer complaints and suggesting initiates to cut down product quality / damage complaints by half (please show your analysis) Part (II) - Prioritizing suppliers for negotiations While setting up operations back in December, we had limited bandwidth and leverage to negotiate with suppliers. Given our recent growth we are now in a position to revisit our agreements with suppliers and negotiate better terms. You are tasked with identifying 10 suppliers to re-negotiate with. Which 10 suppliers would you prioritize and why? (Please show your analysis) Part (III) - Negotiating with suppliers One of our suppliers is adamant that we pay them in cash, giving us only 2 days of credit and 5% margins. What data points and negotiation tactics will you use to convince them to move to online payment, 7 days of credit and 10% margins?