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Case Study Title: Optimizing Organizational Structure at Telkom Introduction: Telkom, a prominent telecommunications company in South Africa, has been at the forefront of providing telecommunication
Case Study Title: Optimizing Organizational Structure at Telkom
Introduction: Telkom, a prominent telecommunications company in South Africa, has been
at the forefront of providing telecommunication services to millions of customers. To ensure
its continued success in a rapidly evolving industry, Telkom recognizes the need to adapt its
organizational structure. This case study examines the factors affecting organizational
structure within Telkom and applies the principles outlined by BadenhorstWeiss et al
to address key organizational challenges.
Factors Affecting Organizational Structure at Telkom:
Technological Advancements:
Challenge: Rapid technological changes in the telecommunications industry require
Telkom to adapt swiftly to remain competitive.
Response: Telkom must design job roles that incorporate emerging technologies,
such as G and IoT specialists, to ensure it remains at the forefront of innovation.
Market Diversification:
Challenge: Telkom has expanded into various segments of the telecommunications
market, including mobile, broadband, and enterprise solutions.
Response: Telkom may need to reorganize its departments or teams based on
market segments to facilitate better product development, customer support, and
sales strategies.
Globalization:
Challenge: Telkom's reach extends beyond South Africa's borders, necessitating
coordination across international operations.
Response: Establishing a command structure that centralizes decisionmaking for
international operations while allowing for local adaptability can enhance efficiency
and consistency.
CustomerCentricity:
Challenge: Customers demand personalized services, necessitating greater focus
on customer engagement and satisfaction.
Response: Telkom can design job roles that prioritize customer interactions, create
crossfunctional teams to address customer needs comprehensively, and assign
authority to customer relationship management units.
Regulatory Compliance:
Challenge: Telecommunications is a heavily regulated industry, requiring strict
adherence to legal and compliance requirements.
Response: Telkom should establish coordination mechanisms to ensure that legal
and compliance teams work closely with other departments to maintain regulatory
compliance.
Application of BadenhorstWeiss et als Principles:
Telkom should assess the evolving skill sets required due to technological
advancements and design job roles that align with these changes. For example,
hiring data scientists and AI experts to manage big data analytics and automation.
Telkom can reorganize its departments based on market segments eg residential,
business, and enterprise to enhance customercentricity and product development.
Establish clear lines of authority for international operations to ensure efficient
decisionmaking. However, allow for flexibility at the local level to adapt to regional
nuances.
Telkom should create a welldefined command structure for international operations
to streamline communication and decisionmaking processes.
Implement mechanisms that ensure legal and compliance teams coordinate closely
with other departments to maintain regulatory compliance. Regular crossfunctional
meetings and reporting structures can facilitate this.
Conclusion: In conclusion, Telkom's ability to optimize its organizational structure in
response to the factors affecting it will be crucial for maintaining competitiveness and
delivering highquality telecommunications services. By applying the principles outlined by
BadenhorstWeiss et al Telkom can strategically design job roles, group employees
effectively, assign authority, establish a command structure, and implement coordination
mechanisms to adapt to the evolving telecommunications landscape and meet customer
expectations.
According to BadenhorstWeiss et al Identify the key principles that Telkom
should apply to optimize its organizational structure in response to the identified
challenges
Describe the importance of a welldefined command structure for international
operation at Telkom
Evaluate the Matrix organisational structure and provide insights into the advantages
and potential challenges Telkom might encounter when adopting this structure
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