Case Study Topic Build Back Better: Sustainable Tourism in this New Normal The COVID-19 pandemic has drastically changed how the world works. The tourism industry has been massively affected, but it also showed an opportunity for us to innovate things and how it can contribute more effectively to sustainable development. For this case study, I will highlight the importance of innovation in sustainable tourism toward a better normal for people and the planet. I have chosen the Department of Tourism here in the Philippines and Thailand's Ministry of Tourism as my public organizations for this research. Thailand is one of my dream countries to visit. Aside from being one of the world's top tourist destinations, sustainable and resilient tourism has become a key theme for the country. Thailand seized this opportunity to embark on a journey to support the growing momentum for sustainable tourism by contributing innovative approaches to the redefinition of the country's tourism industry, specifically from the angle of community-based tourism. On the other hand, The Philippines has been ranked 94th or near the tail-end among countries promoting sustainable tourism tracked by global business intelligence and market analysis provider Euromonitor International while it also lagged another ranking of "travel potential" in Asia-Pacific. This case study aims to learn Thailand's best practices and how the Philippines can incorporate innovation in sustainable tourism