Case Study: TourisTopia Travel

(Bold answers, in order please so its easy to follow)

Case Study: Touris Topin Travel Touristopa Travel Triple T) an online travel agency that specializes in trips to exotic locations around the world for groups of ten or more travelers Triple T's marketing manager has been worldng on a major revision of the homepage of Triple T's website. The content for the homepage has been selected and the only remaining decision involve the selection of the background color (white, green, or pink) and the type of font (Arial Calibrl, or Thoma) Triplets IT group has designed prototypu homepages Featuring every como nation of these background colors and fonts, and it has implemented computer code that will randomly direct each triple T website visitor to one of these prototype homepages. For three weeks, the prototype homepage to whichach viator was directed and the amount of time in seconds spent at Triple T website during each vetere recorded Thore T wants to use these data to determine if the time coont by worto Triple website differs by background color or font. It would like to know the time spent Visitors to the Triplet website ders by different combinations et background color and font. Managerial Report Prema report that the collected date and makes recommendsten to our about the round content the white background green background Ariel 301 288 234 381 295 351 298 290 311 355 275 271 210 324 327 200 257 266 205 194 209 292 261 247 259 284 161 291 205 Calibri 225 250 173 267 356 253 230 261 294 216 258 216 203 223 159 178 241 312 310 310 251 273 269 121 344 224 181 252 181 253 Tahoma 217 259 234 270 245 239 268 245 273 265 261 193 280 282 227 217 180 285 254 313 201 247 188 198 221 204 208 256 pink background 1 323 167 nounslopia . Descriptive Statistics Calculate the mean (in seconds) and variance for the amount of time visitors spent at Triple T's website for each background color and font (Round your answers to the decimal places) Mean Variance White Color Green Pink Arial Font Calibri Tahona Whatraminary is can be What are the sample at the tort petto Calciate the code at det Background Color Arial Calibri Calibri lahoma Mean white Variance Mean Green Varlance Mean pink Variance What preliminary conditions can drawn based on the background color and font combination used Visi spent the most amount of time the website when the bac ground color and the font used was Visitors went the last amount of the website when the background color was and the fontsed t Had an observation study of control de permette Since the prototypes featuring the three ground cons and the one to random H UM CHS Fashcard http://utube Hypothesis Test-Background Color Use the data from Triple T's study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model and use = 0,05. You may need to use the appropriate technology to answer this question) State the null and alternative hypotheses O Ho Not all population means are equal Heren Hite pie Mhe Green Hot all population mean wel HO Find the valide of the test statistic Hound your answer to two decimal places ind then your answer to our email) State your concu cute the values Hotel SOLD Hypothesis Test-Font Use the data from Triple's study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model and use 0.05. You may need to use the appropriate technology to answer this question) State the null and alternative hypotheses O Home Hisham Hoe om HANot all population means are equal Hebron Hoonhos Hal Not all population means are equal HE Find the value of the test statistic Round your answer to the decimal Find the value Hound your answer to four de place State you to Bewe Hypothesis Tentation Use the data from Triple Ts study to test the hypothesis that the interaction between background color and fontos a significant impact on the time spent by Waiters Include both factors and that interaction in the ANOVA model and 0.05. You may need to be the appropriate technology to answer this question) Find the value of the test Mound your answer to two decimal place) Find the value and you to four decimales State your conclusion the p-value 0.05. the interaction lett significant Recommendation UM Do the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color font or combination of background color and font The results of the analysis of variance suggest that there differences between the three background colors in the meantime spent by visitors to the triple T website. The results of the analysis of varlance suggest that there the differences between the three fonts in the meantime spent by visitors. The descriptive statistics suggest that the greatest mean time spent by visitors to the Thiolet Website occurs for the sake background and the seront What is your recommendation based on the results of the hypothesis test and descriptive statistics? (Select all that apol) white background green background pink background Analfont D Calion font Thoma Font Neither the background color or the font were found to be sign Upload it Wort Cho