Case Study: Toyota - Mastery of Business-Level Strategies in the Global Automotive Landscape (50 Marks) Toyota's relentless pursuit of cost leadership is embedded in its revolutionary Toyota Production System (TPS). This lean manufacturing approach focuses on minimizing waste, optimizing efficiency, and maintaining a just-in-time production system. By implementing TPS, Toyota achieves economies of scale anpd operational excellence, significantly reducing production costs. The company's commitment to continuous improvement and efficiency has enabled it to produce high-quality vehicles at competitive prices, consolidating its position as a cost leader in the global automotive market. Toyota's differentiation strategy is exemplified by its strategic investment in hybrid technology, particularly with the introduction of the Prius. As the first mass produced hybrid vehicle, the Prius positioned Toyota as an innovator in the automotive industry. The company's commitment to sustainability and eco-friendly technology differentiates its products and attracts environmentally conscious consumers. Additionally, Toyota's focus on advanced safety features, stylish designs, and superior engineering further enhances its differentiation strategy, setting its vehicles apart in a crowded market. Toyota adeptly implements a focus strategy through a dual-brand approach. The introduction of the luxury brand Lexus allows Toyota to cater to specific market segments with distinct preferences. Lexus, with its