Case study: Toys R Us 

  Case summary: a brief summary  describing: 1) what the case is about; and 2) the logical structure of the contents.
-    Market situation: 1) what the toy market in Canada looks like; 2) how Toys R Us performs in the market.
-    Address the following the questions in details respectively. For each question, analytical framework, concrete analysis and conclusion should all be included in your answer. Your conclusions need to be well supported.
     1)    What do the external environments look like for Toys R Us in the 2018 Canadian market?
     2)    What are the strengths (S), weaknesses (W), opportunities (O), and threats (T) for Toys R Us in the 2018 Canadian market?
     3)    Does Toys R Us have a sustained competitive advantage in the Canadian market? Why or why not?
     4)    Is Toys R Us well positioned in the Canadian toy industry? Why or why not?
     5)    Can Toys R Us be successful by focusing on its experiential shopping endeavors, or only on its digital experience? Are they both necessary for the company's sustainable competitive advantage? Why or why not?
     6)    Are consumers likely to value the changes Toys R Us is proposing for its retail space? Why or why not?
-    Ramification and generalization (not required but strongly encouraged): What do you learn from this case? How would you generalize this knowledge to other companies or contexts? Please focus your discussion from a marketing strategy perspective.