Case Study: Uber ( https://www.investopedia.com/articles/personal-finance/111015/story-uber.asp ) 1. What innovation and what kind of innovation was introduced? Elucidate. Provide explanations for your answer.

2. Did the company use market pull, technology push or a combination of both? Elucidate. Provide explanations for your answer. 3. What is the business model and the revenue model of the company?

4. Do you think that the business can be replaced/displaced/disrupted in the future? If so what do you think it will be?