Case Study

Wal-Mart Vs. Amazon: World's Biggest E-Commerce Battle Could Boil Down to Vegetables

Evolution of business models

How have Wal-Mart and Amazon changed their business models in recent years?

Discuss at least two economic factors and the reasoning behind the changes.

Comparative advantage

Describe one comparative advantage of Wal-Mart and one comparative advantage of Amazon.

Based on these comparative advantages, evaluate which company is likely to dominate the growing online market for perishables. Use

research to justify your conclusions.

Business Strategies

According to the article, what business strategy advice does Anne Zybowski, Kantar Research vice president of retail insights, give Wal-Mart?

If you were hired by Wal-Mart as a consultant, what would you suggest as a top priority in order to win the "battle for e-commerce

supremacy"? Why? Be sure to use economic reasoning in your answer.