Case Study:

You are the president of LBF Medical Center, a small, respected urban hospital. Your patient population is low income but your patient population still needs medical care. You have been losing patients to bigger, more prestigious hospitals. Your patients prefer staying close to home. You have a strategic goal of building patient levels, cash flow (PROFITS) AND local prominence.

Question:

Convert the hypothetical hospital case study in Assignment 13 into a mini case study, using the SWOT model.