Case Study

You have just retired from a senior management position with a large city organisation and moved to a rural town on a large fresh water lake. The lake is the focus for sports anglers and water sports in the surrounding area. You want to get into a small business in the local area and have noticed that, early every morning, there is a line-up of boats and anglers at the local boat ramp.

Your thoughts tell you that each one of these anglers and boaties requires bait and would appreciate a hot drink and a bite to eat, such as a bacon and egg roll. The boat ramp is located on the perimeter of the local industrial estate and you have noted that there is no other food outlet within the estate. In other words you see a business opportunity.

Your preliminary research reinforces your initial thoughts. You can now see that the establishment of a fresh bait/fast food business is feasible and proceed to set yourself some strategic objectives for the next three years. You now need to develop an operational plan.

Question 1

List and describe the main areas of the business you will need to focus on in developing your operational plan giving examples of how each of these main areas will relate to the potential business outlined in the case study.