CASE STUDY: YOUR NEW COMPANY

Mission is analyzing the current digital situation of your company and industry and make a report with recommendations. It could be a hotel

1. Introduction (Background, Objectives, and Scope)
2. Body (Industry overview, Company Goals, Internal Digital Marketing analysis, Social Media Focus, External working areas, Analyze your top 3 competitors,build a table with the size of the community,Reference company, SWOT analysis, Plan, Calendar, Define the main KPIs)
3. Conclusion (stating the aim/ context of the assignment again, very brief summary of the main points, final comments often considering the future).