Case Study Zero-Based Budgeting at Shell: https://www.strategy-business.com/article/11402

There are 13 questions, and I'll divide them into smaller parts. I'll give good feedback.

1. Did the exercise require a lot of resources?
2. What three fundamental questions were asked?
3. The results of the analysis were presented to the company's leadership. What happened next?
4. The article refers to a "three-step implementation." What were the three steps
5. Briefly describe what they assumed to be the "must-have" activity.