Case Study:Li Fung Wk04 Li Fung Case.pdf

This group is to study this case which was published in the HBR as one of the first it ever published on OPSCM. The group should study their unique and trend setting approach to OPSCM and their design of theproduction process. The Alignment Matrix (AM) will be helpful to answer the questions if the group wishes to complete it first.This company is in the same industry as Zara.

Questions:

1. What is their competitive market strategy (AM row #1A) and the appropriate OPSCM strategy (AM rows #2A & 2B) to support it? How do these strategies compare with Zara?
2. What is their OPSCM macro process design / manufacturing environments (AM row #3) to support their OPSCM strategy? How does this compare with Zara?
3. Explain the layout of their production process (AM row #4) How well does it incorporate the Triple A's that were recommended in the Wk#1 case?
4. What are the differences in strengths, weaknesses, and risks of this OPSCM design compared to Zara.
5. Which OPSCM designdo you prefer of these cases: Sports Obermeyer (wk#2), Zara (wk#3) or Li Fung (wk#4)? Why?