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Case study(make ppt) 1) Coca-Cola in Mexico: fizzy drinks at the centre of health crisis. 2) Bangladesh: a success story in achieving development goals? This

Case study(make ppt)
1) Coca-Cola in Mexico: fizzy drinks at the centre of health crisis.

2) Bangladesh: a success story in achieving development goals?

This is the content

Introduction

What does the business enterprise exist to do?

Purpose and Goals

How does the enterprise carry out its goals?

An overview of the global environment

Conclusions

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Global Strategy

Authors: Mike W. Peng

5th Edition

0357512367, 978-0357512364

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