Case Three The waiter at a cafe in a large city mixed up Heidi Clarke's meal order with the meal that a male customer at a nearby table had requested. The two strangers discovered the mistake and briefly enjoyed a friendly chat while swapping plates. The male patron departed soon after but accidentally left his new tuxedo jacket behind on his chair. Clarke wanted to meet him again, so she took the jacket home. Following a friend's suggestion, Heidi launched a YouTube video and website, in which she shyly told her story, detailed the jacket's features, and prominently displayed a label with the name of a popular fashion retailer. The website even included photos of Heidi posing in the jacket. The next day, she gave the cafe staff the jacket and a note with her name and phone number. Heidi's YouTube video soon went viral, her website crashed from so many visitors, and a major newspaper and television station featured Heidi's quest to find the man with the missing jacket. The incident is a romantic reversal of the Cinderella story.. except it was a fake event staged by a marketing company. "Heidi" is an actress and model hired by the