CASE TO CONSIDER: Example of Crossing the CHASM Cafe BRAND CAMP by Tom Fishbuone CROSSING THE CHASM CAFE A SINGLE A DOUBLE || A NON FATA JAVA A DOUBLE WHIP SOURCE SHOT FAIR | SOY ICHIP PUMPKIN SPICE SUMATRA | TRADE LATTE MACLIATO FRAPPUCANO WITH ESPRESSO CAFF SPRINKLES WITH AMERICANO HMM, THE "EARTHY EARTHY" NOTES SMELL TOP NOTES OF PUMPKIN To 60 LAGGARD INNOVATOR EARLY EARLY LATE ADOPTER MAJORITY MAJORITY MAKETOONIST.COM Question: (04+06 = 10 Marks) What is the difference between 'Diffusion' and "Adoption'? Write down the characteristics of 'Innovators' to 'Laggards' in light of the above given example. CASE TO CONSIDER: Example of Crossing the CHASM Cafe BRAND CAMP by Tom Fishbuone CROSSING THE CHASM CAFE A SINGLE A DOUBLE || A NON FATA JAVA A DOUBLE WHIP SOURCE SHOT FAIR | SOY ICHIP PUMPKIN SPICE SUMATRA | TRADE LATTE MACLIATO FRAPPUCANO WITH ESPRESSO CAFF SPRINKLES WITH AMERICANO HMM, THE "EARTHY EARTHY" NOTES SMELL TOP NOTES OF PUMPKIN To 60 LAGGARD INNOVATOR EARLY EARLY LATE ADOPTER MAJORITY MAJORITY MAKETOONIST.COM Question: (04+06 = 10 Marks) What is the difference between 'Diffusion' and "Adoption'? Write down the characteristics of 'Innovators' to 'Laggards' in light of the above given example