Case: Trade Marketing

After five years of selling electronic products and other related products, a well-known retailer in the market has gained widespread recognition. The company's revenue, on the other hand, has seen a significant drop in recent months. Because this retailer accounts for the majority of Brand X's sales, a supplier of the brand has expressed concern about the incident. How would you handle the situation if you were the trade marketing manager for Brand X and needed to assist the retailer in reversing the negative trend?

1. Base on the article, What will be the Alternative Courses or action on the Strategic Communication and Partnership?

2. Base on the article, What will be the Alternative Courses or action on the Digital Marketing?

3. Base on the article, What will be the Alternative Courses or action on the Trade Promotion?