Case: Wilcox Fresh
Case Prompt: Do a cultural analysis of potential Chinese consumers, determine whether you will do a global, local, or hybrid marketing strategy, and outline your advertising plan.
Team #:	Team Name:	Section:

Cultural Analysis		Source of Research and Reasoning
Frequency of Product Consumption
Preferred Product Use or Preparation
Preferred Product Size
Potential Lifestyle or Perception Barriers
Potential Linguistic Barriers
Potential Advertising Appeals
Potential Legal Barriers

Will you do a global, local, or hybrid strategy approach? Why?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

What product size, shape, and packaging will you offer? Why?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

What slogan will you use? Why?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

What is your advertising plan? Include specific forms of media and how you will use them. Youll also want to include the reasoning behind your choices.

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

___________________________________________________________________________

ATTN: While you are encouraged to research the company, please do NOT contact the company directly including by phone or email. Contacting the company could impede the businesss day-to-day work and is not necessary for completing the case study.