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Case: Wu, K. (2016) Uber vs. Didi: The Race for China's Ride-hailing Market Insead. How did Uber balance global standardization and local adaptation in China?
Case: Wu, K. (2016) "Uber vs. Didi: The Race for China's Ride-hailing Market" Insead.
How did Uber balance global standardization and local adaptation in China? Evaluate the initiatives/products Uber developed in China?
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