Case: Zalando: A Digital Foundation for Fashion Supply Chain Success

https://hbsp.harvard.edu/import/1034347Links to an external site.

Questions

• Zalando was among largest European online retailers in 2021 but were they among the largest retailers in Europe?
• As you go though the case, see where they talk about the different optimization tools that the company uses.
• Discuss the company's "Starting Point for Fashion" and what is a potential challenge to executing it?
• David Schroder, COO commented that the company needed to be a successful logistic and technology company. Why did he make this comment?
• Why did Zalando decide to build its own IT systems that interacted directly with consumers and WMS systems?
• Discuss Zalando' s "Fashion Insights Center".
• What does the company need to do to make providing an Endless Choice of selections on apparel make sense?
• How did Zalando design its distribution network to manage the large number of selections?
• Discuss the usage of Machine Learning algorithms in their business?
• Talk about how the company dealt with the high levels of return.
• Discuss the "One Box Experience" and also talk how Amazon may handle this too?
• How did Zalando use Computer Vision in the case?
• Research how two other companies are using Computer Vision in a similar capacity.
• How does the company use Sustainability in interfacing with their customers regarding their apparel?