Case-3 Ram Bahadur's Choice retirement he received Rs.12 lacks as gratuity. He is father of three sons-ShyamBahadur(26), HarkaHahadur(20) and GokulBahadur(16). His wife Ram Bahadur Thapa recently took voluntary retirement from Nepal Bank Ltd. At the age of 56. He worked in this same bank for the last 30 years. At Sharmila(50) is still working in a secondary school as math teacher. They live in a two-bedroom house in Kalimati, Kathmandu. In 1990, he had bought a Sony 20" TV and a Chinese VCD. These were the only means of entertainment for the family. The TV set had grown too old and needed replacement. The set had worn out beyond any possibility of repair. Sharmila also proposed that the family should exchange both TV and VCD and buy a modern flat screen TV and DVD. Ram Bahadur agreed on the proposal to replace the TV but disagreed in buying the DVD. He argued that "the VCD is all right and serves the purpose of occasional viewing of movies". Harka Bahadur insisted that the image and sound quality of DVD is far better than that of the VCD. He argued "everybody today has a DVD". He suggested that his father should visit some shops in Mahabaudha and listen to the sound and image quality of the DVDs. Ram Bahadur asked his son "what should I do with the old VCD, no one would buy it even for Rs.1000." HarkaBahadur suggested that it should be thrown away as garbage. Ram Bahadur agreed to his son's suggestion and took him to the market to look at the DVD alternatives. The price range of the different brands varied between Rs.3500 for the Chinese to Rs.9000 for Korean DVDs Ram Bahadur was highly impressed with the DVDS convenience and the slim look. Both the Chinese and Korean products looked similar. He wanted to buy the cheaper one but his son suggested buying the more expensive one. HarkaBahadur insisted in buying a popular brand "Samsung is so popular and has high image; besides, it has a warranty period of two years". Ram Bahadur argued "the Chinese is not only cheap but strong, see the last VCD is still working for the last 15 years." They could not decide on the brand to buy and finally agreed that they would consult the other family members and buy that brand which receives the highest vote. Questions for discussion. 1. How Ram Bahadur did become aware of his need to replace his family entertainment system? 11. What were the roles played by the various members of Ram Bahadur's family in the buying process for the TV set and DVD? III. Identify the factors that motivated Ram Bahadur to go for the Chinese DVD and Harka Bahadur to go for the Korean DVD?