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Case-in-brief - Argentina Currency Devaluation Your company is currently operating in Argentina. Management is concerned to what extent the Argentine peso will be devalued. It
Case-in-brief - Argentina Currency Devaluation Your company is currently operating in Argentina. Management is concerned to what extent the Argentine peso will be devalued. It Wants to examine two scenarios: one where the currency drops 14% and one where it drops 26%. Currently, the exchange rate is 94 pesos (ARSS 94) to 1 US dollar (USS1). Contribution after marketing in Argentina was 21% of sales (see Exhibit). Your goal is to maintain this percentage. Exhibit: Argentina Contribution after Marketing (ARSS Argentine Pesos) QUESTION 2 How much more sales revenue would be needed in Argentina to maintain your current contribution after marketing? Additional Manufacturer Sales in Argentine Pesos after 14% drop: Additional Manufacturer Sales in Argentine Pesos after 26% drop
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