Caselet i Scenario Chec better and better Image source: httpsriiwwwcheckerscozai Checkers, founded in 1956 in Brakenfell in the Western Cape, is a supermarket chain that operates across Southem Africa. This FMCG retailer is owned by Shoprite Holdings Ltd. and has supermarkets, hypermarkets (larger format stores) and specialty stores (Checkers Liquor) in South Africa and neighbouring countries. In 2021, MarkLives (an independent marketing and communication online platform) recognised Checkers as South Africa's most admired brand. The FMCG retailer, known for convenience, quality and freshness, is now reaping the benets of its commitment to innovation. Checkers appeals to the mid-to-upper consumer market and has achieved its leadership position by offering value to customers through constant innovation. On receiving the nomination, Checkers COO, Willem Hunlun, affirmed the company's commitment to creating value for the customer. "We are honoured to have been recognised as South Africa '3 most admired brand and wish to thank our customers as this wouid not have been possibie without their continued support.\" - Wiiiem Huniun, Chief Operating Officer for Checkers. Adapted from MarkLives (2021) Over the past three years, disruptions to economic activity caused, in part, by the 2019 pandemic and its repercussions, have etched a lasting imprint on consumers' perception of value. When cities were in 'lock-down' and consumers housebound, service became the most critical aspect of the relationship with retailers. Consumer perceptions of value have shifted such that service has overtaken product quality and brand on the value index. Successful retailers have noticed this shift, taken steps to identify customers\" service needs and aligned their supply chain strategies accordingly. Using the 4-step model suggested by Christopher (2016, p.40). and the information gleaned from your research, describe how Checkers linked customer value to its supply chain strategy by offering a 60-minute delivery service the first of its kind in South Africa. Compose your response by answering these four questions