Casey Neistat: https://dubaitravelblog.com/emirates-first-class/Links to an external site.

Expand on these topics drawing from the week's assigned readings and the content of the Zoom session. Limit your reliance on your personal reactions (likes and dislikes) to the videos.

Explore the Emirates goals underlying the vblog and the infomercial.

Discuss the target segments and draw out the rationale underlying the decision to select Casey N and Jennifer A as the spokespersons.

Can you derive the value proposition for the target segment and the positioning strategy from these efforts?

One is curated by the company and the other is more organic. Explore the reasons for using two distinct approaches.

How does this fit into a larger strategy for content marketing, social media marketing, and influencer marketing?