Cash and Go (CSG) is a grocery store. It is considering offering one hour photo developing in their store. The firm expects that sales from the new one-hour machine will be $150,000 per year. CSG currently offers overnight film processing with annual sales of $100.000. While many of the one-hour photo sales will be to new customers, CSG estimates that 70% of their current overnight photo customers will switch and use the one-hour service.

Estimate level of incremental sales associated with introducing the new one-hour photo service.