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Caso BOOKING 1.- Cmo logr el xito BOOKING? 2.- Cules son los modelos (estrategia, procesos, gestin y cultura) de negocio y operativos de BOOKING? Qu

Caso BOOKING 1.- Cmo logr el xito BOOKING? 2.- Cules son los modelos (estrategia, procesos, gestin y cultura) de negocio y operativos de BOOKING? Qu elementos son los mas dificiles de copiar por la competencia? Por que? 3.- Cmo debe responder el CEO (Gillians Tans) a la nueva interfaz (pagina de inicio) propuesta por Stuart Frisby? A) Tans no deberia involucrarse; B) Tans deberia pedir a Frisby hacer cambios al experimento. Explicar y Justificar tu recomendacin, y si propones cambios especificar cuales

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