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CASO DE MRGENES COMPLETO A B S/C S/V S/C S/V S/C S/V Costo 4.50 9.25 28.00 Ganancia Promocin Publicidad Otros Impuestos/fletes Distribuidor Detallista Competencia

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CASO DE MRGENES COMPLETO A B S/C S/V S/C S/V S/C S/V Costo 4.50 9.25 28.00 Ganancia Promocin Publicidad Otros Impuestos/fletes Distribuidor Detallista Competencia Lider (41%) Segundo (24%) Tercero (15%) Valor del Mercado en $$ Participacin estimada Ganancia Bruta Ganancia Neta Promocin Publicidad Otros 11.99 13.99 14.99 4.50% 25.4% 28% 22.5% 27.99 29.99 25.99 3.90% 24.6% 27.5% 96.99 88.99 79.99 2.5%-6.2% 2%-5.5% 2.5%-5% Unidades Estimadas Posicionamiento Valor mercado esperado Total de Costos fijos y variables $$ 45,500.00 60,000.00 66,000.00 Inversin Total Roi 5.00% 25.4% 30.00%

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