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Castrol India Limited: An Innovative Distribution Channel (harvard.edu) https://services.hbsp.harvard.edu/api/courses/874367/items/W16643-PDF-ENG/sclinks/3e104cd4dcb220aeeea8368a598c563c Question 1 (4.5 marks) The case indicates that the Indian two-wheeler market was expected to grow

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Castrol India Limited: An Innovative Distribution Channel (harvard.edu)

https://services.hbsp.harvard.edu/api/courses/874367/items/W16643-PDF-ENG/sclinks/3e104cd4dcb220aeeea8368a598c563c

Question 1 (4.5 marks) The case indicates that the Indian two-wheeler market was expected to grow from 2004 to 2015.

Question 1A: Based on the data provided in exhibit 3, find out the rate of growth (in percentage terms) of two-wheeler vehicles in India for the following periods:

  • Between 2000 and 2004 (1 marks)
  • Between 2004 and 2010 (1 marks)
  • Between 2010 and 2015 (1 marks)
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Channel Partner (in litre) per channel outlet, 2.005 Franchised workshops Spare part outlets Oil shops NonFranchised workshops Channel Partner (in litre) per channel outlet, 2.005 Franchised workshops Spare part outlets Oil shops NonFranchised workshops Module Parameter 1 Parameter 2 Parameter 3 Parameter 4 Parameter 5 1 2

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