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Catalogue A costs 90 cents to make per catalog. It has 80 pages. The average order value of a customer who would buy off this
Catalogue A costs 90 cents to make per catalog. It has 80 pages. The average order value of a customer who would buy off this catalog is $335 with a profit margin of 30%. The conversion rate is 5%. Catalog B costs $1.5 to make per catalog. It has 160 pages. The average order value of a customer who would buy off this catalog is $295 with a profit margin of 30%. What is the minimum conversion rate we need for Catalogue B to achieve the same overall profits as Catalogue A?
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