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Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of alternative toothpaste packages. She wonders whether acceptance is influenced by children in the household.
Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of alternative toothpaste packages. She wonders whether acceptance is influenced by children in the household. Her staff prepared the following contingency table from a random sample of 100 households.
Children in Household | ||||
Pre-teenagers | teenagers | none | ||
Preferred | Pump | 30 | 20 | 10 |
Package | Tube | 10 | 10 | 20 |
Using a significance level of 0.01, the appropriate decision is ______________.
reject the null hypothesis and conclude there is no evidence of association between the two variables |
do not reject the null hypothesis and conclude there is no evidence of association between the two variables |
reject the null hypothesis and conclude there is evidence of association between the two variables |
do not reject the null hypothesis and conclude there is evidence of association between the two variables |
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