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Catherine Cho, Director of Marketing Research at Vitalglow Pty Ltd, is evaluating consumer acceptance of a new toothpaste package. She plans to use a 80%
Catherine Cho, Director of Marketing Research at Vitalglow Pty Ltd, is evaluating consumer acceptance of a new toothpaste package. She plans to use a 80% confidence interval estimate of the proportion of Darwin households which prefer the new packages; she will accept a 0.05 error. Previous studies indicate that new packaging has an approximately 70% acceptance rate. The sample size should be at least _______.
Select one:
a.
27
b.
59
c.
323
d.
427
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