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Catherine's hair salon is considering buying airtime for a television commercial to spread the word about their services and get clients during non - peak
Catherine's hair salon is considering buying airtime for a television commercial to spread the word about their services and get clients during nonpeak hours. Alternatively, they could invest in a cheaper newspaper ad campaign. They forecasted the following cash flows for the two options:
Television: Investment of $ would increase profits by $ in the st year and $ in the nd year.
Newspaper: Investment of $ today would increase profits by $ in the st year and $ in the nd year.
The cost of capital is
a By calculating the Net Present Value NPV of each investment, determine which option is better?
a Television
b Newspaper
b By how much is the profit of the better investment greater than the other investment?
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