Cathie orders several items for a new craft project from a craft supply store. Within a few minutes, she receives a text message confirming the order, and in a few hours, she receives another text saying her order is ready for pickup. This is an example of how mobile marketing can be used to Cathie orders several items for a new craft project from a craft supply store. Within a few minutes, she receives a text message confirming the order, and in a few hours, she receives another text saying her order is ready for pickup. This is an example of how mobile marketing can be used to create brand awareness. provide customer service. establish relationships. attract new customers