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Cattle Supply Inc. is a market leader in dairy farming equipment, which is typically large, bulky, and very heavy. In order to compete, Cattle Supply
Cattle Supply Inc. is a market leader in dairy farming equipment, which is typically large, bulky, and very heavy. In order to compete, Cattle Supply sells its products at very low prices. Although these products can be produced anywhere, the company is considering exporting as a way to grow in overseas markets. The viability of Cattle Supply's exporting strategy could be constrained by transportation costs, particularly of products that can be produced in almost any location and have a
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