CB CBS Chapter 7 and 8 Test 32. New Beginnings, a firm specializing in mother and childcare products, gives free samples of its latest products to new mothers. It also encourages mothers to share their feedback on the samples on a company blog created for this purpose. The company's goal is to stimulate positive word-of-mouth about its products. The given scenario is an example of a separated selschema b. dissociative influence c. organie word-of-mouth d. amplified word-of-mouth 33. Jen makes handmade soaps and sells them at farmers' markets every Sunday. She wants her business to grow, so her husband decides to help her. They start a website to showcase the soaps Jen's husband also praises her products using a fake identity on various online forums. In the given scenario, Jen's husband is using the tactic of a. stealth marketing b iling c. infiltrating d ambush marketing 34. Andy aspires to play for his college football team. He attends the team's trials and works hard to maintain bistress and stamina. In this case, being a part of the team appeals to Andy's a. separated self-schema b. self-esteem c. ideal self d. actual self 3.5. Stan is a member of the Council of Consumer Research, but when he attends conferences, he docs not identify with the members of the council. Even though his research is received favorably, he often feels detached and perceives himself as different from the other members. The given scenario illustrates a. connected self-schema b. separated self-schema c. value-expressive influence d. informational influence 36. When applying for admission to various colleges, Meg considers Corter State University her first choice. She does this because her parents hold this institution in high regard. The given scenario illustrates the influence of an a. informal group b. secondary group c. dissociative group d. primary group 37. Aspirational group membership often appeals to a consumer's a. actual self b. social self c. possible self d. ideal self