CB158 Introduction to Marketing Chapter 8 Marketing Channels ONLINE ASSIGNMENT Please type your answers in this Word document, save it, and submit using the Assignments section in Canvas. STUDENT NAME: STUDENT NUMBER: 1) Jamal is starting a shoe manufacturing company called Epic Footwear. Jamal is thinking about using a Direct Marketing Channel rather than an Indirect Marketing Channel. Explain one advantage that a Direct Marketing Channel would provide. Please use no more than 2 bullet points for your answer. 1 mark 2) Lucy wants to operate a nail salon and is deciding whether to operate the nail salon independently (on her own) or to become a Franchisee of a nail salon retail chain (franchisor company). State one reason why Lucy might choose to operate the nail salon independently (on her own) instead of becoming a Eranchisee. Please use no more than 2 bullet points for your answer. 1 mark 3) Which of the following most accurately describes Apple's distribution strategy: Intensive Distribution. Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer. Please use no more than 2 bullet points for your answer. 1 mark for correct reason 4) What is the main reason than many companies use a Just-In-Time logistics system? Please use no more than 2 bullet points for your answer. 1 mark