CDR King is known for selling IT and computer accessories, cellphone accessories, electronic devices, and the like. CDR King started its venture at Quiap0, Manila. Because of its huge success, the management decided to expand its business venture by establishing more CDR King store in every mall to capture the wide coverage of the target market. Subsequently, more and more CDR King stores were established successfully and it turned out be marketable despite of having a small margin/income to its items being sold.

Despite of the success of CDR King and being able to rock the market in the industry, at present, noticeably, CDR King is nowhere to be found. The noise of CDR King before in the market was replaced by the deafening silence of its existence now.

Questions:

1. Based on your observation, what do you think the possible dilemma or challenges faced by CDR King that is why they are currently struggling as of the moment? Justify your answer/s.

2. Having experienced CDR King services, what would be your suggestions to enhance or improve their operation and become more sustainable?