CDURSEWORK TASK: Use Balmer's (2012a*, 2012b**) ACMJD Test diagnostic framework and undertake an audit of the British Museum, OXfEll'l'l, Unilever or Siemens (choose one of these) as a corporate brand. Report the outcome of your analysis and assessment of the current state of the corporate brand and make recommendations for the future direction of the chosen brand by using the REDS\"? diagnostic process. WHAT YOU SHOULD DO TO ADDRESS THE COURSEWORK: In this assignment you need to draw on your knowledge of corporate marketing and use Balmer's AC4 ID test and REDS2 diagnostic process, which are specific instrumental tools designed to aid managerial decision making, by applying it to a particular corporate brand. You need to show your understanding of theory as well as your ability to make practical recommendations. You need to source adequate data and information (secondary data) about the corporate brand you are analysing and assessing. You will be required to present the results and outcome of your work in the form of a professional management report that includes clear strategic recommendations. You must support (justify) your assessments and recommendations with appropriate academic sources (i.e., academic articles presenting relevant perspectiyesx'theories and empirical research studies). The mark will be based on the quality of your application, analysis, assessment and recommendations