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Celebrities earn millions of dollars each year for these endorsements, but ultimately, it is the consumer who pays the exorbitant fees. Should there be regulations
Celebrities earn millions of dollars each year for these endorsements, but ultimately, it is the consumer who pays the exorbitant fees. Should there be regulations on the fees paid to celebrities and the consumer price impact these fees cause?
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Advertising and Integrated Brand Promotion
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
6th edition
538473320, 978-0538473323
