• Celebrities often contract to endorse a product. Should they use the product regularly, or even like the product before they are allowed to claim that they "endorse" the product?
• If you were assigned to sell a product called "Sweet Treats" with the slogan, "so sweet, it will make you tweet," but you thought the product tasted sour, and not at all sweet, what would you do?
• Explore where the line is between harmlessly implying that someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.
• Consider the impact information on a product's supply chain might have in this context? Should, for example, a celebrity endorses a product if the product's manufacturing depends upon a supply chain with negative impact on the environment, for example? Suppose the product itself relies upon ethical suppliers, but other products in the organization's supply chain might not? Any change?