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Celestial Crane Cosmetics is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3

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Celestial Crane Cosmetics is considering an investment that will have the following sales, variable costs, and fixed operating costs: Year 1 Year 2 Year 3 Year 4 Unit sales (units) 4,800 5,100 5,000 5,120 $23.85 Sales price $22.33 $23.45 $24.45 Variable cost per unit $9.45 $10.85 $11.95 $12.00 Fixed operating costs except depreciation $32,500 $33,450 $34,950 $34,875 Accelerated depreciation rate 45% 33% 15% 7% This project will require an investment of $10,000 in new equipment. The equipment will have no salvage value at the end of the project's four-year life. Celestial Crane Cosmetics pays a constant tax rate of 40%, and it has a required rate of return of 11%. When using accelerated depreciation, the project's net present value (NPV) is (Hint: Round each element in your computation- including the project's net present value-to the nearest whole dollar.) When using straight-line depreciation, the project's NPV is (Hint: Again, round each element in your computation-including the project's net present value-to the nearest whole dollar.) Using the depreciation method will result in the greater NPV for the project. No other firm would take on this project if Celestial Crane Cosmetics turns it down. How much should Celestial Crane Cosmetics reduce the NPV of this project if it discovered that this project would reduce one of its division's net after-tax cash flows by $700 for each year of the four-year project? No other firm would take on this project if Celestial Crane Cosmetics turns it down. How much should Celestial Crane Cosmetics reduce the NPV of this project if it discovered that this project would reduce one of its division's net after-tax cash flows by $700 for each year of the four-year project? O $1,303 O $1,629 O $2,172 O $1,846 Celestial Crane Cosmetics spent $1,750.00 on a marketing study to estimate the number of units that it can sell each year. What should Celestial Crane Cosmetics do to take this information into account? O The company does not need to do anything with the cost of the marketing study because the marketing study is a sunk cost. O Increase the NPV of the project $1,750.00. O Increase the amount of the initial investment by $1,750.00

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